Indexed Universal Life (IUL) Insurance offers all the features of a universal life insurance product: death benefit protection; accessibility with living benefits; cash value potential through interest credits. Its core difference from universal or whole life products is an IUL’s ability to offer flexible options in how cash value is accumulated. Through indexed interest crediting strategies, IUL offers the potential for cash value accumulation based on the positive growth of a market index—upside potential—and a guaranteed 0% or 1% floor in the event of a decline in the index—downside protection.